Mountain View Based Online Travel Agency Shares Mobile Marketing Tour Experience
MOUNTAIN VIEW, Calif., June 27, 2013 /PRNewswire/ — After three months on the road, Vayama (www.vayama.com), a Mountain View based online travel agency uniquely focused on international travel, is bringing the Go Somewhere Tour home to the San Francisco Bay Area.
The Vayama Go Somewhere Tour, a 12-market U.S. campaign designed to inspire people to think about where in the world they’d like to travel, kicked off in Los Angeles in April and has since been crisscrossing the western part of the United States. To date the tour has stopped at more than a dozen large events and is set to cover over 6,200 miles by the tour’s end in August. Now in its final leg, the tour will have a two week debut in the Bay Area, including an presence at the 4th of July celebration on Pier 41 and participation in the Sunday Streets festival on July 7.
The centerpiece of the Go Somewhere Tour is an 18-foot, custom-designed truck that serves as a hub for global discovery and travel inspiration. At each event along the way, hundreds of people line up for their turn to play the Game Show and compete against one another on international trivia. Even more people have taken advantage of the truck’s passport photo booth, providing them with passport-ready photos that put them one step closer to the international trip of their dreams. Inside the truck, people are invited to play with the custom-created See More iPad app, featuring an interactive world map that leads users to compelling facts, photos and time-lapse videos about different cities around the world. Those interested can even sign up for destination-specific content on the city of their choosing.
During the San Francisco Bay Area tour stop, people who encounter the Go Somewhere Tour truck can enter the Go Somewhere Sweepstakes. By the end of the tour, 12 lucky First Prize winners (1 winner in each market) will have received a U.S. $1,500 travel voucher, redeemable on Vayama.com. The Grand Prize winner will receive an international trip valued at $5,500, including round trip airfare for two on Emirates Airline, plus U.S. $2,000 spending money. The sweepstakes has also been opened up to the Facebook community for a chance to win the Grand Prize.
“This tour has been an incredible opportunity to meet people across the country who share our passion for international travel,” said Joan Ioannou, Brand Marketing Director for Vayama.com. “The Bay Area is an important market for us because of the vibrant international communities and major airline hub to destinations worldwide. Additionally this is our home and we are proud to be bringing the tour to the Bay Area for everyone here to experience.”
The Go Somewhere Tour will be busy making its rounds around San Francisco starting June 30 through July 14, so try to catch the truck on these dates:
July 1 – Visiting Downtown San Francisco from 11am-3pm
July 2 – Touring the Richmond District (Geary Blvd & 25th) from 10am-12pm and Dolores Park from 1pm-3pm
July 4 – Come celebrate the 4th with us on Pier 41 from 3pm-9pm
July 7 – You can find us at Sunday Streets from 11am-4pm
July 12 – Exploring Japan Town (Post St & Webber) from 11am-3pm
July 13 – Checking our Embarcadero Fisherman’s Wharf from 11am-3pm
For the full event schedule and real-time tour updates, including winner information and a photo gallery of past market stops, visit: http://vayama-go-somewhere-tour.com.
Vayama.com is an online travel agency uniquely focused on international travel. Since 2007, the company has been committed to providing travelers with the most comprehensive set of airlines, fares and flights, allowing people to experience popular, well-traveled destinations as well as some of the most remote corners of the world. By working with a vast network of trusted global partners, Vayama taps published and negotiated fares to put the very best international content all in one place. Travelers who visit Vayama.com can browse thousands of hotels and book rooms at the lowest prices available, as well as rent cars all over the world. For more information about Vayama, visit www.vayama.com.
Travix International B.V., one of the leading global and the largest Dutch online travel agency, manages an extensive portfolio of travel-focused websites operating under the brand names CheapTickets, BudgetAir, Easytobook, Vayama, Vliegwinkel and Flugladen. Easytobook is specialist in online worldwide hotel reservations. The other brands provide both search and book capability for flight combinations worldwide on both scheduled and low cost airlines. In addition, these sites offer attractive pricing for hotels, car rentals, rail travel and holiday packages. Travix operates its six brands globally, employs almost 700 persons, with combined sales in excess of US$ 2 billion. Travix is part of BCD Holdings N.V. For more information: www.travix-international.com.
About BCD Holdings
BCD Holdings N.V. is a market leader in the travel industry. The Dutch, privately owned company was founded in 1975 by John Fentener van Vlissingen and consists of BCD Travel (global corporate travel management), Travix (online travel: CheapTickets, Vliegwinkel, BudgetAir and Vayama), Park ‘N Fly (off-airport parking), TRX (travel transaction processing and data integration), Airtrade (consolidating and fulfillment), VakantieXperts (leisure) and Parkmobile International (mobile parking and traffic applications). BCD Holdings employs over 12,000 people and operates in more than 95 countries with total sales, including franchising, of US$ 22.1 billion. For more information, visit www.bcd-nv.com.